I can still vividly remember that day back in 2007, whilst working on a make-up counter in my local Boots store, watching hundreds, and I seriously mean hundreds of women queueing outside our store, for hours before opening.
Why on earth would you do such a thing?! For a free Mulberry? A Chanel sample sale?
A SKINCARE LAUNCH?!
Thanks to BBC2 show Horizion, it was in fact the latter. Yes, when No7 launched Protect and Perfect Serum, women went mad. Why? Because Horizon hired scientists were surprised to find the cream was as effective at reducing sun damage as prescription-only products, such as widely recognised retinoic acid.
7 years on, and 3 more serum launches later, today they revealed the next generation of anti-ageing magic. Protect and Perfect ADVANCED Serums, which are now available in your local Boots store. (Unless those hoards of women have got there first again!!)
Boots No7 claim the serums are clinically proven to be even more effective at reducing fine lines and wrinkles, and from 100's of women who tested the serums, 80% saw their best ever anti-ageing result. So far, so good.
But, the intriguing part was showcased in last nights TV advert. The ad, which was showed during the 10pm News break, revealed 8 women, had spent 4 weeks without looking in a mirror.
Not one. Can you imagine?! Not driving, for some- not working, and not having a clue how you look, for one whole month. It sounds like my idea of hell.
However, watching their delightful reactions at the big reveal, tells us what we need to know- the serum worked.
I have been using Protect and Perfect Serum, alongside the matching day and night cream for the past 2-3 months, and have been pleased with the results. But my intrigue has got the better of me. So, today I will start with the Advanced range- and in four weeks we'll see if I'm as delighted as those 8 women.
Join me again in 4 weeks and we'll see for ourselves!