Saturday 6 October 2012

Kryolan Live Event

 
Well what a night it's been!
 
Tonight myself and Robyn, were kindly invited by Propa Ganda to the launch of the re-branded Kryolan range, which was held at The Chemistry Centre, in London's Piccadilly.
 
 
 
For those of you who think you have never come across Kryolan, if Robyn or I have applied your make-up, then you have! In our professional kits and the huge kit we have at SCR, you will find many Kryolan products.
From Derma Blend for Tattoo, scar and blemish cover, to their nifty lip palettes and huge pots of translucent powder, Kryolan is the brand we turn to.
 
This event was to celebrate the recent re-branding and launch of their newest products, giving professional make-up artists the chance to try them first hand.
 
The evening began with a heart warming talk from both Wolfram Langer and his son Dominik, who explained to us how Arnold Langer, Wolfram's father started the brand back in the 1920's, influenced by his combined passion of the theatre and science.
 
65 years on the brand is still used by make-up professionals the world over. From specials effects in TV to traditional theatre make-up and fashion editorial work, Kryolan has products to suit each genre.
 
After a short video showcasing the products uses, the newest advertising images were released and live models surrounded us each wearing a unique make-up design inspired by each genre.


Like children in a candy store, we were all eager to get trying the products, and boy did Kryolan spoil us! Huge pots of pigment, stacks of glitter and palettes upon palettes of brightly coloured eye shadows were available to play with, and play we did!!
My favourite products included the High Definition 15 shade foundation palette, Shimmering Vision Cream Pigments and the re-packaged lip palettes we already swear by! Luckily, Kryolan very kindly supplied us each with a bag full of goodies to wet our appetite until the new range becomes available later this month.
 
Before the evening drew to a close, I was very privileged to be asked to give a mini interview on my thoughts on the new branding, (which luckily were all good!!) which I'll post here when I receive the finished piece!
 

 

 

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